Bobby Grauf joins Antigro Designer as Head of Business Development (EMEA)
Bobby Grauf will spearhead further growth in the EMEA region
L-R: Marcin Majda, CEO and Co-founder; Bobby Grauf, Head of Business Development (EMEA); Wacław Mostowski, Chief Revenue Officer and Co-founder, all Antigro Designer
Antigro Designer, a leading developer of print personalisation and customisation software for the print industry, announces the appointment of Bobby Grauf as Head of Business Development (EMEA). This addition to the team comes during a period of significant growth within the EMEA market for Antigro Designer, with Grauf set to spearhead further expansion in the region.
Bobby Grauf brings many years of print industry experience to his new role with Antigro Designer, having spent over 23 years at suppliers to the printing industry, most recently as European managing director at Inkcups. Grauf first connected with the Antigro team at FESPA 2024 in Amsterdam, during which Inkcups and Antigro Designer both participated in the Personalisation Experience, collaborating in the ‘Personalise Make Wear’ smart factory. Following his departure from Inkcups, the opportunity to join forces with Antigro Designer and play a key role in its future development presented itself.
Marcin Majda, CEO and Co-founder, Antigro Designer, comments: “This is an exciting time for us at Antigro Designer, with so many businesses across EMEA discovering the incredible personalisation and customisation they can offer their customers thanks to our products. Now is the time to build on this fantastic growth phase with the appointment of a Head of Business Development in the region, and there is no-one more qualified or better suited to take Antigro to the next level in EMEA than Bobby Grauf – we are delighted to have him on board!”
Bobby Grauf, incoming Head of Business Development (EMEA), adds: “Antigro Designer blew my mind when I first saw the product and the team at FESPA Amsterdam 2024. Antigro Designer is THE must-have platform for customer-centric print personalisation and online design, and I am thrilled to have joined this young group of print innovators. Everyone who sees Antigro Designer has a real ‘wow’ effect and I am looking forward to introducing it to many more.”
Information for Editors
Antigro Designer is a technology that is increasing profit margins for print houses and e-commerce platforms through advanced, customised print solutions. This solution supports every printed product, automatically generating print-ready files tailored to the machines and business uses. It handles the front-end side, giving our clients' customers the ability to design personalised products using predefined templates. This sophisticated tool supports an extensive range of products, suitable for every level of the printing industry, from small-scale businesses to large enterprises.
Among its flagship functionalities, Antigro Designer allows users to easily design and produce high-quality business cards with premium finishes such as gold and UV foils. The customiser also supports highly personalised all-over print apparel, including hoodies, trainers, and T-shirts, as well as complex multi-part items such as wall stickers, canvases, and intricate wedding invitations. This includes predefined templates, custom shape support, hood (and other parts) customisation, clipart, and item packs. Additionally, it supports the creation of signs, banners, photobooks, calendars, puzzles, and a variety of other products including die-cut stickers thanks to the Sticker Builder module.
Thanks to its versatility, Antigro Designer can meet all enterprise needs in terms of product offerings and help businesses expand their offerings at no added cost. For B2B products like business cards, banners, and signs, the biggest advantage of the tool is the templates that the graphic design team of the print house can provide to end-clients. This allows their clients to customise within aesthetic templates. When clients choose an embellishment such as gold or UV foil, Antigro Designer generates multipage files or multiple files adjusted to the printer.
Among our clients, the sales ratio of canvases using a template that includes more than two pictures versus those with only one picture is an impressive 33:1. This significant disparity clearly demonstrates the skyrocketing demand for highly personalised products. Customers are increasingly seeking unique, customised options that reflect their personal style and preferences, and Antigro Designer is perfectly positioned to meet this growing market need, as the generation of highly personalised files uses the same amount of print house resources as one-picture-canvas files.
Antigro Designer also supports the personalisation of boxes, including any type of boxes like FEFCO427. With the use of predefined templates and 3D preview, this tool is powerful for businesses of any size. As a highly specialised online product editor, Antigro Designer can be seamlessly implemented within two weeks without impacting SEO or search engine rankings. The implementation can be tailored product-by-product, thanks to its modular design.
