B2B PR and communications
PR for Promotional Products and Personalisation Brands
Personalisation is one of the fastest-moving parts of the print industry. Direct-to-object printers, pad printing, drinkware decoration and sticker platforms are changing how brands and decorators make promotional products. The trade press and buyers who follow this sector want to understand what the technology does and what it means for their business.
Karis Copp Media is a B2B PR and communications agency for the print, signage, wide-format and promotional products industries. We help suppliers in this space turn product launches, customer wins and show appearances into trade coverage. Our founder, Karis Copp, started out as a journalist and editor at Print Monthly and SignLink, so we know what editors need before we send anything.
What we do for promotional products and personalisation brands.
Media Relations
Press releases and pitches for new machines, inks, software updates and partnerships, placed with promotional products, print and decoration titles in the UK, Europe and North America.
Customer Stories
Case studies that show how decorators, brand owners and print shops use your technology, written so editors can run them.
Trade show PR
Pre-show announcements, on-stand activity and follow-up coverage for shows such as PPAI Expo and PSI. See Trade show and event PR.
Content and Social
Articles, thought leadership and LinkedIn content that put your technical experts in front of buyers.
Communications Strategy
A plan for what you say, to whom, and where, so announcements build on each other instead of competing.
Where your story appears.
We place clients' news with titles read by decorators, print service providers and promotional products distributors, including:
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UK
Printweek, Digital Printer, Image Reports, Eye on Display
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Europe
FESPA exhibitor news, Industria Gráfica Online
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North America
Promo Impressions, Print+Promo Impressions, Printing Impressions, Screen Printing, Plastics Decorating
Case studies
Our work in this sector
Our clients include Inkcups, which makes direct-to-object and pad printing technology, and Antigro Designer, a print personalisation platform. Recent coverage-led work includes:
Scaling premium promotional product decoration with direct-to-object technology
Read case studyCuchulainn Workwear brings print production in-house with Inkcups direct-to-object technology
Read case studyThe Branding Lab Finds the Formula for Drinkware Success with Inkcups Helix ONE®
Read case studyInkcups' Helix ONE® technology helps Sterkstokers distill with a difference
Read case studyInkcups DTO print technology helps Bevanda build momentum
Read case studyKoller Media Taps Into Growing Demand for Personalisation in Austria with Inkcups Direct-to-Object Investment
Read case studyNerd Stickers achieves increased sticker sales and reduced manual prep time with Sticker Builder
Read case studyInkcups to showcase High Throw direct-to-object printing at PPAI 2026
Read case studyInkcups brings direct-to-object innovation direct to Düsseldorf for PSI 2026
Read case study
our clients
Promoting your products at PPAI and PSI
Promotional products brands launch and demonstrate at PPAI Expo and PSI. We plan the announcements, media briefings and follow-up that turn a stand into coverage. Read more on our Trade show and event PR page.
FAQs
Book a call with Karis to talk about PR for your promotional products or personalisation brand.
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Yes. We are based in Bristol, UK, and work with clients across Europe, North America and Asia. Our promotional products clients exhibit at shows on both sides of the Atlantic.
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Editors look for product launches, new technology, customer case studies, partnerships and show announcements. A named customer with a clear result is usually the strongest story, so we build those into our plan from the start.
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Yes. We handle pre-show announcements, media outreach, on-stand support and post-show coverage.
Get in touch for a free consultation today
Although print is our key trade focus, it permeates a myriad of markets. That's why we have relationships and proficiency in a number of key verticals, so wherever your communication goals lie, we know how to get there.