As print automation software provider Four Pees prepared to launch its new Atomyx platform, the business knew it needed more than a standard product announcement. To make the right impact, the launch required a strategic communications programme that combined story, visibility, and momentum across the industry.

Karis Copp Media was appointed by the VB Media team to expand the platform’s owned media efforts, build a consistent and authentic social media presence, and simultaneously increase awareness of the platform within the print industry through earned media channels.

Karis Copp Media had been managing European PR and communications for Inkcups, a leading supplier and manufacturer of direct-to-object printing equipment, for close to a year when the company opted to expand the relationship, appointing Karis Copp Media as its global PR agency