VB Media: KC Media’s Integrated Approach Delivers Consistent Multi-Channel Messaging
KC Media supported VB Media in hosting a panel discussion at The Print Show 2026. [L to R] Gareth Robertson, Owner of Gr-aphic Studios; Gavin DeBoos, Co-Founder and Director, VB Media; Karis Copp, MD, KC Media; Jack Gocher, Editor, Eye on Display
“Since working with KC Media we have seen an increase in customer accounts and have put this down to two reasons: firstly the direct benefits of an increase in exposure in publications, both on and off-line, external and internal, and social media consistency, ensuring we have a presence between news cycles. Overall KC Media have been invaluable to us and I cannot recommend them highly enough.”
Wayne bodimeade, director, vb media
Background
VB Media is an ecommerce platform developed to help businesses in the print industry to establish an online presence to sell print without a big investment, as well as to seamlessly integrate with some of the UK’s largest trade print suppliers to fulfil orders. Karis Copp Media was appointed by the VB Media team to expand the platform’s owned media efforts, build a consistent and authentic social media presence, and simultaneously increase awareness of the platform within the print industry through earned media channels. Above all, the VB Media team was eager to champion one overarching message - that while introducing ecommerce functionality to a website facilitates more user-friendly print buying, it can only help to drive sales when printers work to drive traffic to it.
Our Challenge
Web-to-print is by no means a new topic for the UK print industry. In fact, one editor even went as far as to suggest there is nothing new to be said on the subject. Instead, we focused on providing educational content and insights that would empower the audience to enhance their web presence and better use their website to help them grow their business.
Our Approach
Taking an integrated, multi-channel approach that included VB Media’s own blog and LinkedIn page, as well as in-depth guides, customer success stories and extensive media outreach, we set out to:
position VB Media as a thought leader on ecommerce and marketing in the print industry
drive recognition of how the VB Media platform sets print businesses up for growth
As the company’s platform evolved to incorporate a broader order management offering, we adapted our messaging and broadened our approach, while always remaining true to the original overarching theme. We also ensured that VB Media’s core messages were clear in every communications touchpoint, with comments in the media echoed and expanded on in VB Media’s blog, and both earned and owned media around these messages amplified on the company’s social media pages.
Our Results
Over the course of our 20-month campaign for VB Media, we delivered:
blog posts on topics such as driving traffic to your website, the impact of AI on search and how private storefronts can give print businesses a competitive edge
the Sell Print Anywhere and Website Launch Checklist guides
a whitepaper about the power of private storefronts
case studies profiling VB Media customer successes and resulting in coverage in Digital Printer, Eye On Display, Image Reports, IPIA, Print Monthly, Print Solutions and Sign Update
comments on ecommerce, web-to-print, marketing print businesses, driving sales via webshops, workflow software and the state of the industry featured in publications including Digital Labels & Packaging, SignLink, Print Monthly and Quick Print Pro
news about accounting software integrations for the VB Media platform resulting in coverage in Digital Printer, Eye On Display, Image Reports, Large Format Review, Print Monthly and Sign Update
ongoing management of VB Media’s LinkedIn page, resulting in organic follower growth of over 45% and more than 10,500 impressions in a twelve month period
a well-attended panel discussion about how to use your website as a sales tool at The Print Show 2025
Most importantly, that fundamental message about how a website cannot be a substitute for a marketing strategy served as our guiding star throughout the campaign, underpinning every media comment and social post, and woven through each content asset, finally culminating in a well-attended panel discussion on that exact topic at The Print Show in September 2025.
What VB Media Says
“As a small development team we do not have the time nor resources to allocate to a consistent public relations presence as well as content creation for marketing and customer education purposes. The team at KC Media have allowed us to focus on developing the products that we provide whilst they apply their skills, experience and resources to do a vastly better job than we could ever achieve in raising the awareness and company profile of VB Media.
Since working with KC Media we have seen an increase in customer accounts and have put this down to two reasons; firstly the direct benefits of an increase in exposure in publications, both on and off-line, external and internal. As well as social media consistency, ensuring we have a presence between news cycles. Secondly, and one which may not be immediately obvious, the increase in time has allowed us to develop and release improvements and updates faster as we are no longer distracted by something in which we are not as adept.
Overall KC Media have been invaluable to us and I cannot recommend them highly enough.”
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