Antigro Designer transforms the sticker creation user journey with updates to Sticker Builder tool
This new version delivers a simple, intuitive sticker shopping experience that reduces friction, speeds up completion times, and increases order completions
Antigro Designer, a leading developer of print personalisation and customisation software for the print industry, has released a new version of its popular Sticker Builder tool aimed at speeding up sticker creation time for end-users and simultaneously increasing sales conversions for its customers.
Combining artificial intelligence with intuitive design tools, Sticker Builder is a full editing environment that has been simplifying and enhancing the production of custom die-cut stickers since its launch in May 2024. Its graphic editing features still include automated outline generation, easy background removal, image filters and instant previews, but the new-look tool has now undergone a major user-experience overhaul based on more than a year of user data and customer feedback.
Sticker Builder now delivers a simpler, highly automated and even more intuitive sticker shopping experience for the end-user, most of whom are more intent on ordering stickers than spending time designing them. Where previously users had to move through several steps to design their stickers by adjusting parameters, switching between views, and manually fixing artwork issues, they can now simply specify size and shape, upload their file and immediately see their sticker with no need to enter an editor unless they want to. The versatile graphic editor remains available for those wanting to spend more time on design, but is now an option instead of a default step.
The tool’s user interface has been rebuilt with the end user’s experience in mind:
First, users choose parameters – size, quantity, material and shape.
Next, they upload their artwork and the Sticker Builder system automatically detects the background and suggests removing it only when it makes sense.
Users want to order stickers quickly and without errors, so Sticker Builder now guides them through to completion without overwhelming them with design choices. Based on over 2,000 completed orders, design time decreased by 34% while conversions increased by 48%, showing strong improvements in both efficiency and results.
In another essential update for businesses using the tool to offer custom stickers to their customers, Sticker Builder now makes it even easier to align the user interface with their own branding and store identity, strengthening user confidence. This is further boosted by the absence of any redirects to external tools.
Dawid Świnicki, Product Designer at Antigro Designer, comments: “With the transformation of Sticker Builder, we wanted to create a tool that doesn’t get in the way of purchasing, but instead allows users to focus entirely on the outcome. Good UX isn’t about grabbing attention – it’s about working smoothly, predictably, and inspiring trust. It’s an experience that gives users a sense of calm and control.”
Marcin Majda, CEO and Co-Founder of Antigro Designer, comments: “All of our tools are built to enable our clients to offer their customers more enjoyable, accessible, and fun ways to personalise print online. Stickers are no exception, so as it became clear that most end users of Sticker Builder are more focused on the outcome than the process, we invested in adapting the tool to enable that. It is just as powerful as ever, but is now built on the idea of calm commerce with every design decision guided by customer experience principles. The feedback and figures so far certainly demonstrate that this transformation makes for a smoother user experience, and we look forward to seeing our customers reap the benefits in terms of sales.”
The updates are currently being rolled out to existing Sticker Builder customers globally.
For more information about Sticker Builder, please visit https://www.stickerbuilder.co/. To learn more about Antigro Designer and its print personalisation tools, please visit https://antigrodesigner.com/.
About Antigro Designer
Antigro Designer provides cloud-based print personalisation tools that enable users from start-ups through to large enterprises to offer their customers the ability to personalise any kind of printed product, regardless of design expertise. They can do this by offering customised templates or pre-designed options, as well as enabling customers to design from scratch. Enabling mass customisation and personalisation for both B2B- and B2C-focused businesses, Antigro’s tools facilitate reduced order times; user-friendly navigation; lightning-fast high-quality 3D previews; higher profit margins with customised products; and seamless integration with any e-commerce platform or via API.
