VB Media supports Tradeprint’s expansion into Irish market with dedicated web-to-print site for Ireland

Tuesday April 8th, 2025 - VB Media, an e-commerce platform built specifically for the print industry, recently helped Tradeprint, a leading online print service provider, to successfully expand its offering into the Irish market with a new VB Media web-to-print platform. By leveraging VB Media’s print e-commerce solutions, Tradeprint was able to establish a dedicated Irish storefront, allowing the company to serve new customers without the challenges of a complex setup. 

Headquartered in Dundee and operating from a 4,000 sq m site, Tradeprint is a dedicated trade printer servicing print resellers, print managers, print service providers, graphic designers, and print brokers.

E-commerce has always been at the core of Tradeprint’s operations with the business having launched its first e-commerce platform in 2008. Starting out with eBay and Amazon Stores selling business cards and flyers, the company later took its job sheet, created an online order form, and built a website. 

A Trusted Partner 

VB Media is an e-commerce platform for the print industry, designed to help businesses establish an online presence without a hefty price tag. Trusted by hundreds of print companies, VB Media serves printers, designers, and copy-shops across the UK, enabling users to create B2B, B2C, trade sites, and private storefronts, all seamlessly integrated without relying on third-party plugins. 

Tradeprint’s relationship with VB Media began seven years ago when the two partnered to seamlessly offer Tradeprint products through a VB Media website via the (then) newly created Tradeprint Connect API. The integration was created to offer an off-the-shelf solution to those that wanted to leverage Tradeprint’s new API, but without the expense of having their own developers create a solution. 

Printers with a VB Media web-to-print solution can add Tradeprint products to their site in a matter of seconds and then send an order seamlessly with just a few clicks, making it simple and seamless to sell more print online without the investment in development, equipment, or a production facility. 

Gavin De Boos, Director of VB Media, says: “What started as a handshake agreement has gone from strength to strength. We now have just shy of 300 websites connected to the Tradeprint Connect API and this continues to grow.”

Identifying New Markets 

Identifying an opportunity to service Ireland, having done so previously through Tradeprint’s former Exaprint UK brand before it was retired, Tradeprint decided to build on this relationship and partner with VB Media for the implementation of a new Ireland site. 

However, expanding into Ireland presented a unique set of challenges, including regional tax and VAT differences, area code adaptations, and localised courier services. To overcome these obstacles, Tradeprint needed a partner who could provide a robust and flexible e-commerce solution while maintaining the high standards of service their customers expect.

VB Media had recently enhanced its platform to accommodate businesses expanding into new regions meaning the company was well-equipped and ready to support Tradeprint with the launch. Coupled with Tradeprint’s robust and mature API technology and in-house developers enabling new products to be added easily in just a few clicks, the implementation process was quick and straightforward with the site ready to go the day after VB Media received the brief. 

With the site up and running and with Tradeprint’s Sales and Customer Success Director & Sustainability Lead, Anthony Rowell overseeing the expansion, Tradeprint is now able to sell to customers in Ireland, building on the products and services they can offer in a new geographical market. 

A Seamless Integration

Tradeprint’s long standing relationship with VB Media has been a key factor in the success of this expansion. Rowell describes the partnership as one of the easiest and most effective collaborations Tradeprint has had: “It’s been a seven year-plus relationship, based on a handshake. VB Media looks after customers in the way we do. We see them as a true partner who are enthusiastic, professional, and they have a great sense of humour - it’s one of the easiest relationships we’ve ever had. We’ve been super impressed with the service, the simplicity of updating the site, and the flow of orders. At the price point, we have great support and a very attractive website driven by the best software development. I’m very impressed.”

Reflecting on the recent updates VB Media made to expand the geographic reach possible for VB Media customers, Gavin de Boos, adds: “It’s been a pleasure partnering with Tradeprint over the past seven years and to watch the company’s e-commerce offering continue to grow from strength to strength thanks to the continued investment Tradeprint makes in both its web-to-print site and its team. Having recently expanded our geographical offering to support the Irish market and further afield, we were pleased to support Tradeprint as it grows into Ireland with a seamless and straightforward site implementation. We’ve always received a warm welcome when visiting Dundee and have found Tradeprint a pleasure to work with.”

The successful launch of Tradeprint’s Irish web-to-print platform highlights the power of a strong partnership and a well-optimised e-commerce solution. With VB Media’s continued support, Tradeprint is now set to build on this success, bringing high-quality, accessible print solutions to an even wider audience.

About VB Media

VB Media is an e-commerce platform designed for the print industry, enabling businesses to establish an online presence quickly and affordably. Trusted by hundreds of print companies, VB Media serves printers, designers, and copy-shops across the UK and Ireland, offering seamless B2B, B2C, trade, and private storefronts integrated without the need for third-party plugins.

About Tradeprint

Tradeprint is a leading trade printer that believes in the power of print to inspire, connect, and bring ideas to life. As part of the Cimpress family, Tradeprint has transformed the print industry with a commitment to innovation and sustainability. Tradeprint Connect, the UK’s most established print API, simplifies print reselling, giving businesses direct access to a vast product catalogue and manufacturing capabilities with minimal hassle.