Happy New Year, friends! There will be plenty of time for positivity later, let’s start with some good old-fashioned doom and gloom. Depending on your sources, 2026 is shaping up to be the year that AI ‘finishes the job’. Human creativity is on the scrapheap, and our jobs are being automated into obsolescence. Trust is dead – from Popes in puffer coats to more sinister voice clone calls from ‘loved ones’ in distress, we can’t even believe what we see or hear anymore.

Measurement in PR should be driven by objectives, not outdated metrics like AVEs. Effective evaluation focuses on outcomes that align with business goals and only by knowing what you’re trying to achieve can you measure meaningful progress and continuously improve your communications strategy.

To mark World PR Day we share a few insights from the KC Media team exploring how we each found our way into the world of PR, and what we love most about it - spoiler, there’s a lot!

With B2B marketing evolving to embrace more creative and emotionally resonant content, print and signage businesses have a unique opportunity to stand out and inject some personality into their online presence. But how can they apply these trends on LinkedIn while maintaining professionalism?

From confidence and representation to turning ‘flaws’ into ‘strengths’ and channelling your inner #GIRLPOWER, here are a few of our takeaways from the 12th Annual Girls Who Print Online Conference

When the launch of TikTok came about in 2016, I couldn’t help but think, ‘Not another social media channel to get addicted to!’ However, as the platform has gripped the attention and interest of millions across the globe, one thing’s for sure: TikTok isn’t going anywhere.

From ego-bias to a tendency to lean towards the negatives, our brains are both fickle and fantastic, and understanding our various nuances could enable us to reach our desired audiences and tailor our content to specific archetypes, boosting the success of our comms campaigns. 

Having spent the past six years as a B2B trade journalist, and most recently editor of Print Monthly and SignLink magazines, our new Account Manager, Carys shares her experiences from her first month in B2B PR and Communications

KC Media Senior Account Manager Kerry Rice attended a recent PRCA Crisis Comms Conference, and shares her thoughts on how crisis preparedness highlights the need for communications considerations throughout an organisation.