B2B PR and communications
PR for Print Software and Web-to-Print Brands
Software is harder to explain than a machine. Buyers can't see it run on a stand, so they rely on trade press, customer stories and clear descriptions of what changes when they switch. For print software, workflow and web-to-print suppliers, good PR makes a technical product easy to understand and gives buyers a reason to trust it.
Karis Copp Media is a B2B PR and communications agency for the print, signage, wide-format and promotional products industries. We help software suppliers turn integrations, PR for Print Software and Web-to-Print Brandspartnerships, product updates and customer wins into trade coverage. Our founder, Karis Copp, started out as a journalist and editor at Print Monthly and SignLink, so we know how to explain a technical product to editors and to the print businesses that read them.
What we do for print software brands
Media relations
Releases and pitches for new features, integrations and partnerships, placed with print and signage titles in the UK, Europe, North America and Asia-Pacific.
Customer stories
Case studies that show how printers and brands use your platform, with the problem solved and the change it made.
Partnership and integration news
Announcements that explain what two products do together and who benefits.
Trade show PR
Announcements and briefings around The Print Show, PRINTING United Expo, FESPA and other shows. See Trade show and event PR.
Content and social
Articles and LinkedIn content that put your product and your people in front of buyers.
Communications strategy
A plan for the audiences you need to reach, from print business owners to developers and integrators.
Where your story appears.
We place clients' news with titles read by printers, print buyers and technology decision-makers, including:
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UK
Printweek, Digital Printer, Image Reports, Print Monthly
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Europe
FESPA exhibitor news, Industria Gráfica Online
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North America
Printing Impressions, Print+Promo Impressions
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Asia-Pacific
Sprinter, ProPrint
Case studies
Our work in this sector
Our clients include Atomyx, VB Media, Antigro Designer and Vantage Software. Recent coverage-led work includes:
Printess adopts Atomyx Prepare for seamless cloud-based Artwork Processing
Read case studyAtomyx Prepare and Aleyant PDF2Press Join Forces for Effortless and Accurate Print Production
Read case studyVB Media integrates Xero, QuickBooks and shopVOX with its print e-commerce platform
Read case studyVB Media supports Tradeprint's expansion into Irish market with dedicated web-to-print site for Ireland
Read case studyPrintlogik Boosts Sales and Customer Experience with VB Media Solution
Read case studySticker Phantom increased conversion rates and reduced turnaround times with Sticker Builder software
Read case study
print software pr
Software at the shows
Software launches work best when they are timed with the shows where buyers are looking for new tools. We plan announcements and media briefings around The Print Show, PRINTING United Expo and FESPA, then follow up with customer stories. Read more on our Trade show and event PR page.
FAQs
Book a call with Karis to talk about PR for your print software or web-to-print brand.
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Yes. We turn technical features into plain-language stories that editors can run and buyers can follow, and our team has worked as trade journalists and editors.
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Yes. Integration and partnership news is a regular part of our work for software clients. We explain what the two products do together and who benefits.
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Yes. We are based in Bristol, UK, and work with clients across Europe, North America and Asia.
Get in touch for a free consultation today
Although print is our key trade focus, it permeates a myriad of markets. That's why we have relationships and proficiency in a number of key verticals, so wherever your communication goals lie, we know how to get there.