B2B PR and communications

Trade Show and Event PR for Print, Signage and Promotional Products Brands

A trade show stand reaches the people who walk past it. Trade show PR reaches the people who read the trade press before, during and after the show, including buyers who never travel. The brands that get the most from a show plan their news well ahead and keep it going once the doors close.

Karis Copp Media supports exhibitors at the shows that matter to the print, signage, wide-format and promotional products industries, including FESPA, PRINTING United Expo, PSI and PPAI Expo. Our founder, Karis Copp, started out as a journalist and editor at Print Monthly and SignLink, so she knows which show news editors want and when they want it.

Karis Copp Media | B2B Print Industry Communications Agency in UK | A workspace with a white desk, a laptop with a blank screen, a glass of coffee

Our Trade Show Process

Before the show

  • Choose the announcements worth making and plan their timing.

  • Write and distribute pre-show releases and pitches to trade titles.

  • Brief editors who plan to attend and book interviews on the stand.

  • Prepare social content and exhibitor listings that point visitors to your stand.

During the show

  • Support on-stand news, demonstrations and customer announcements.

  • Arrange media meetings and interviews.

  • Share live updates and photos across your channels.

  • Capture quotes and stories for follow-up coverage.

After the show

  • Send follow-up releases and customer stories while interest is high.

  • Write show round-ups and trend pieces for your own channels.

  • Report on the coverage and what to carry into the next show.

Case studies

Our show work

Recent releases and content from the shows we support:

  • Inkcups to showcase High Throw direct-to-object printing at PPAI 2026
    Read case study

  • Inkcups brings direct-to-object innovation direct to Düsseldorf for PSI 2026
    Read case study

  • PLASTGrommet to showcase banner finishing automation and media handling solutions at PRINTING United Expo 2026
    Read case study

  • Antigro Designer to bring print personalisation to life with interactive collaborations at FESPA Global Print Expo 2025
    Read case study

  • 5 trends we saw at FESPA Barcelona (and what we think they mean for print)
    Read case study

  • Your go-to checklist for trade show success
    Read case study

Shows we support

PRINTING United Expo, drupa, FESPA, PSI, PPAI Expo, C!Print, ISA Sign Expo, The Print Show, RemaDays Warsaw, PacPrint and ITMA.

FAQs

Book a call with Karis to plan your next trade show.

Book a call

  • We support exhibitors at PRINTING United Expo, drupa, FESPA, PSI, PPAI Expo, C!Print, ISA Sign Expo, The Print Show, RemaDays Warsaw, PacPrint and ITMA.

  • Ideally eight to twelve weeks before the show, so there is time to choose announcements, prepare materials and brief editors.

  • Yes. We are based in Bristol, UK, and work with clients across Europe, North America and Asia. Many of the shows we support are overseas, and we handle the PR remotely or with your team on site.

  • Yes. Follow-up is a core part of our trade show PR. We turn show conversations into releases, customer stories and content that keep working after the show closes.

 Get in touch for a free consultation today

Although print is our key trade focus, it permeates a myriad of markets. That's why we have relationships and proficiency in a number of key verticals, so wherever your communication goals lie, we know how to get there.

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