B2B PR and communications
PR for Promotional Products and Personalisation Brands
Personalisation is one of the fastest-moving parts of the print industry. Direct-to-object printers, pad printing, drinkware decoration and sticker platforms are changing how brands and decorators make promotional products. The trade press and buyers who follow this sector want to understand what the technology does and what it means for their business.
Karis Copp Media is a B2B PR and communications agency for the print, signage, wide-format and promotional products industries. We help suppliers in this space turn product launches, customer wins and show appearances into trade coverage. Our founder, Karis Copp, started out as a journalist and editor at Print Monthly and SignLink, so we know what editors need before we send anything.
What we do for promotional products and personalisation brands.
Media Relations
Press releases and pitches for new machines, inks, software updates and partnerships, placed with promotional products, print and decoration titles in the UK, Europe and North America.
Customer Stories
Case studies that show how decorators, brand owners and print shops use your technology, written so editors can run them.
Trade show PR
Pre-show announcements, on-stand activity and follow-up coverage for shows such as ASI, PPAI Expo, PSI, and Printwear and Promotion. See Trade show and event PR.
Content and Social
Articles, thought leadership and LinkedIn content that put your technical experts in front of buyers.
Communications Strategy
A plan for what you say, to whom, and where, so announcements build on each other instead of competing.
Where your story appears.
We place clients' news with titles read by decorators, print service providers and promotional products distributors, including:
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UK
Printwear and Promotion, Printweek, Digital Printer, Image Reports, Eye on Display, TEXINTEL, IMAGES Magazine, Digital Textile Printer
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North America
Promo Impressions, Print+Promo Marketing, Screen Printing, ASI Counselor, Plastics Decorating, Impressions, PPAI, PSI, Industrial Print Magazine, Digital Output, Apparelist
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Europe
FESPA exhibitor news, Industria Gráfica Online, Specialist Printing Worldwide, eppi, Merch Magazine, PromZ Vak, AKA Tex, TVP, Textile Network
Case studies
Our work in this sector
Our clients include Inkcups, which makes direct-to-object and pad printing technology, and Antigro Designer, a print personalisation platform. Recent work includes:
The Branding Lab finds the formula for drinkware success with Inkcups Helix ONE®
Read moreInkcups' Helix ONE® technology helps Sterkstokers distill with a difference
Read moreInkcups DTO print technology helps Bevanda build momentum
Read moreKoller Media taps into growing demand for personalisation in Austria with Inkcups direct-to-object investment
Read moreAntigro Designer to elevate the ISA International Sign Expo 2026 visitor experience
Read moreNerd Stickers achieves increased sticker sales and reduced prep time with Sticker Builder
Read more
our clients
Promoting your products at trade shows
Promotional products brands launch and demonstrate at ASI Show, PPAI Expo, PSI, Printwear and Promotion, and more. We plan the announcements, media briefings and follow-up that turn a stand into coverage. Read more on our Trade show and event PR page.
FAQs
Book a call with Karis to talk about PR for your promotional products or personalisation brand.
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Yes. Karis Copp Media is based in Bristol, UK, and works with clients across Europe, North America and Asia. Our promotional products clients exhibit at shows on both sides of the Atlantic, and our case studies include decorators in Austria, the Netherlands and the US.
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Editors look for product launches, new technology, customer case studies, partnerships and show announcements. A named customer with a clear result is usually the strongest story, as in our Inkcups case studies with The Branding Lab and Spector & Co, so we build those into our plan from the start.
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Yes. Karis Copp Media handles pre-show announcements, media outreach, on-stand support and post-show coverage for promotional products suppliers. Recent work includes Inkcups’ High Throw direct-to-object launch at PPAI 2026 and its PSI 2026 presence in Düsseldorf.
Get in touch for a free consultation today
Launching a product or heading to a promotional print trade show? Let’s chat.