B2B PR and communications
PR for Wide-Format and Signage Brands
Wide-format and signage buyers are practical. They want to know what a material, machine or workflow will do for their jobs, and they read the trade press to find out. Sustainability, textiles and automation are shaping many of those buying decisions, which gives suppliers plenty to talk about if the story is told well.
Karis Copp Media is a B2B PR and communications agency for the print, signage, wide-format and promotional products industries. We help wide-format and signage suppliers win trade coverage for launches, distribution partnerships, customer stories and show news. Our founder, Karis Copp, worked as a journalist and editor at Print Monthly and SignLink before moving into PR, so she knows these titles from both sides.
What we do for wide-format and signage brands
Media relations
Releases and pitches for new materials, equipment and software, placed with signage and wide-format titles in the UK, Europe, North America and Asia-Pacific.
Distribution and partnership news
Announcements for new distributors and regional partners, localised so each market's trade press has a reason to run them.
Customer stories
Case studies that show how print service providers and sign makers use your products, with the detail editors need.
Awards and campaigns
Programmes like sustainability awards that give a brand a recurring reason to be in the news.
Trade show PR
Announcements, briefings and follow-up around FESPA and the other shows that matter to your market. See Trade show and event PR.
Content and social
Articles, trend roundups and LinkedIn content that build your reputation between launches.
Where your story appears.
We place clients' news with titles read by sign makers, large-format printers and display specialists, including:
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UK
Large Format Review, Eye on Display, SignLink, Image Reports, Printweek, Digital Printer
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Europe
FESPA exhibitor news, sign.nl, Industria Gráfica Online
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North America
Wide-Format Impressions, Big Picture, Printing Impressions
Case studies
Our work in this sector
We work with Kavalan, a PVC-free wide-format materials brand, and with software and finishing suppliers serving signage and display. Recent coverage-led work includes:
KAVALAN and Scandraft partner to bring PVC-free wide-format materials to Sweden
Read case studyPubblicità & Stampa boosts company growth and drives sustainability with Kavalan PVC-free materials
Read case studyKavalan strengthens position in Middle Eastern market with new partner Blue Rhine
Read case studyEDEL Messereklame leads sports event branding into the future with Kavalan
Read case studyVenture Banners puts textiles centre stage at The Print Show 2026
Read case studyVantage Software brings efficiency to print and signage installations with latest release
Read case study
our clients
Making the most of FESPA
FESPA is where much of the wide-format market launches products and meets distributors. We plan announcements, media outreach and follow-up around the show so the news carries on after it closes. Read more on our Trade show and event PR page.
FAQs
Book a call with Karis to talk about PR for your wide-format or signage brand.
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Yes. We have supported distribution announcements across Europe, the Middle East and Asia. Each one is tailored to the trade press in that region, so the story reads as local news.
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Yes. Sustainability is a major theme in this sector, and we help clients back their claims with clear, factual stories and programmes such as awards and podcasts.
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Yes. We support exhibitors before, during and after FESPA with announcements, media briefings and show content.
Get in touch for a free consultation today
Although print is our key trade focus, it permeates a myriad of markets. That's why we have relationships and proficiency in a number of key verticals, so wherever your communication goals lie, we know how to get there.