Carys recently headed into the big smoke for the Print Mastermind Summit. Attendees moved between tables, choosing the topics they wanted to discuss, and people seemed genuinely willing to contribute, ask questions, and share experiences. In fact, Carys enjoyed the day so much she rushed back to the office and wrote an article about her takeaways!

After a week of walking the halls, talking to exhibitors and visitors, supporting our fantastic partners, and trying very hard not to bring home every print sample we touched, here are five trends that stood out to us at FESPA 2026 in sunny Barcelona. 

What’s a staple in the marketing playbook for many businesses, but perhaps the most overlooked moment to build awareness? Trade shows. Here are eight surefire ways to boost your presence at a trade show and maximise the return on your (not-so-small!) investment.

Ever wonder what people are saying about you when you’re not in the room? For me that’s a topic better left untouched – I like to think that whatever people are saying about me is none of my business.

We left Packaging Innovations 2026 feeling something we don’t always feel after a trade show - genuinely excited about what’s next. From measurable sustainability to collaboration and creativity powered by tech, here are our key takeaways from the day.

First it was ‘AI Engine Optimisation’, then came ‘Generative Engine Optimisation’ (GEO), and now the marketing world is abuzz with ‘Answer Engine Optimisation’ (AEO) and PR professionals have become ‘Visibility Engineers’. In this blog, we explore how to make sure potential customers aren’t missing your brand in their search for solutions.

Happy New Year, friends! There will be plenty of time for positivity later, let’s start with some good old-fashioned doom and gloom. Depending on your sources, 2026 is shaping up to be the year that AI ‘finishes the job’. Human creativity is on the scrapheap, and our jobs are being automated into obsolescence. Trust is dead – from Popes in puffer coats to more sinister voice clone calls from ‘loved ones’ in distress, we can’t even believe what we see or hear anymore.

Measurement in PR should be driven by objectives, not outdated metrics like AVEs. Effective evaluation focuses on outcomes that align with business goals and only by knowing what you’re trying to achieve can you measure meaningful progress and continuously improve your communications strategy.

To mark World PR Day we share a few insights from the KC Media team exploring how we each found our way into the world of PR, and what we love most about it - spoiler, there’s a lot!

With B2B marketing evolving to embrace more creative and emotionally resonant content, print and signage businesses have a unique opportunity to stand out and inject some personality into their online presence. But how can they apply these trends on LinkedIn while maintaining professionalism?

From confidence and representation to turning ‘flaws’ into ‘strengths’ and channelling your inner #GIRLPOWER, here are a few of our takeaways from the 12th Annual Girls Who Print Online Conference

When the launch of TikTok came about in 2016, I couldn’t help but think, ‘Not another social media channel to get addicted to!’ However, as the platform has gripped the attention and interest of millions across the globe, one thing’s for sure: TikTok isn’t going anywhere.

From ego-bias to a tendency to lean towards the negatives, our brains are both fickle and fantastic, and understanding our various nuances could enable us to reach our desired audiences and tailor our content to specific archetypes, boosting the success of our comms campaigns. 

Having spent the past six years as a B2B trade journalist, and most recently editor of Print Monthly and SignLink magazines, our new Account Manager, Carys shares her experiences from her first month in B2B PR and Communications

KC Media Senior Account Manager Kerry Rice attended a recent PRCA Crisis Comms Conference, and shares her thoughts on how crisis preparedness highlights the need for communications considerations throughout an organisation.